On The Field With Scott Adams, Sideline Reporter for the UCF Knights

Scott has been a broadcaster with the UCF Knights for nearly 20 years. Besides being the sideline and locker room reporter for the UCF Football radio broadcasts, he is the play-by-play announcer for the Women’s Basketball team, and has also worked with the Men’s Basketball and Baseball broadcasts. Scott also does on-air commentary covering the UCF Knights Athletic Teams through UCFKnights.com and their flagship station, WYGM 96.9 FM.

We spoke with Scott about what it takes to be a professional sports broadcaster, from the amount of work required to sound “natural” on-air to the surprising skills needed to succeed. We also find out which sport is Scott’s favorite to call on the radio, and how the lack of fans at games last year not only impacted the players but the broadcast teams as well.

About Scott Adams

Scott Adams, has been an Orlando resident for over 25 years, currently residing in College Park. He is a member of the UCF Athletics Broadcast Team, bringing his talent to on-air roles for football and basketball for more than two decades. He is also a company spokesperson and commercial actor for various companies, and he runs a Social Media Consulting Company focused on the restaurant industry, with clients including Splitsville Luxury Lanes & Chef Art Smith's Homecomin' at Disney Springs. Scott is a proud graduate of the University of Central Florida, with a degree in Radio/Television and a minor in Marketing. Outside of work, he enjoys paddleboarding on Central Florida's lakes and living an active lifestyle. Scott's proudest achievement is working in a field that aligns with his passions and degree. Connect with Scott on LinkedIn at https://linkedin.com/in/scottadamscreative or on Instagram at https://instagram.com/scottadamscreative.

Listen and subscribe to the Sound Connections podcast on your favorite podcasting apps including Apple Podcasts, Spotify, and Google Podcasts!

Welcome to another episode of Sound Connections. We sat down today with Scott Adams and it was great talking to a voice of the UCF football team, women's basketball team, baseball team. You've heard them more often than not and you're going to hear them again on this episode of Sound Connections.

Pat

Welcome to another episode of Sound Connections. We are here with Scott Adams' voice for the UCF Knights, or one of many voices.

Scott

I would say not the voice.

Pat

A voice.

Scott

I am a voice amongst a collection of voices for UCF Athletics. Yes, Mark Daniels is the voice of UCF Athletics. Yes, for, wow, 25 years, 26 years?

Pat

Well, a very prominent voice for the UCF Knights.

Scott

Thanks, Pat. That's nice.

Pat

Of course, of course. So I want to start off first by just kind of asking you kind of how you got into this racket. How did you get into your UCF? This is a university on the rise in all things collegiate sports, which is awesome. On the rise, all things, one of the best doctoral programs for multiple academic fields, like just a university.

Scott

Engineering for 20+ years.

Pat

Just a university on the rise in general. But how did you become attached to this? How did you get in this position?

Scott

I am a proud UCF alum.

Pat

Love it.

Scott

From, wow, how old am I now? Count the one.

Pat

You don't have to say that if you don't want to.

Scott

Now well this will now be this will be this will be year 20 now for UCF Athletics in a variety of capacities, but I was a graduate of the University of Central Florida. Went to school for radio, television in the school, Nicholson School of Communications, many moons ago. And so prior to that in high school, I was always a big radio guy. I got teased incessantly because they would say, “Oh, Scott, you're a 18-year-old trapped in a 30-year-old's body.” Cause I listened to as much talk radio as I did growing up. I was always a huge sports fan.

Pat

Right.

Scott

And so I took that fandom and then was able to try to focus it. Well, what am I going to do with this? So the radio, television track, and the broadcast journalism track was something that was interesting for me. So that's what I ended up pursuing. And from graduating at UCF, I then went and interned at our local sports radio station that was the flagship of UCF athletics.

Pat

Love that.

Scott

And that was kind of at least the shoe in the where you kick the door open slightly. And 2002 was my first year with our UCF athletics broadcast.

Pat

So you've seen vast parallels from 2002 to now what's coming up to the 21-22 season year. What would you say is the biggest difference from then to now?

Scott

In regards to the way we consume sports or consume...

Pat

Let's start with let's start in media. Let's start there. And then we can talk about the rise of what is going to be a UCF dynasty as far as...

Scott

Well I like that dynasty. Look at that Pat. Well I would say that the advent of social media has changed the landscape completely. That was not something that I was a part of up until what would we say probably 2006, 7-maybe where it started to really rise. It could be even a little bit...

Pat

2005, 2005. I think I got my MySpace account.

Scott

Yeah I was going to say you had the MySpace, and then Facebook came onto the fan or onto the scene. So yeah and you've started to see now the animal, the monster, the machine that is social media. And in sports it is obviously—that it is a huge factor not just for your players on the field but for your teams and for your organizations getting their messages out. But at the same time the amount of constant messaging going back and forth and that is also heightened now for a lot of athletes the pressure that builds upon them. If they choose to be on social media what that can do from a psychological standpoint if they allow themselves to get into that stratosphere that can have an adverse effect. So I think social media has been a huge—it’s been advantageous but there's also been detriments with it.

Pat

Of course.

Scott

But I think that to me over the past 20 years has been significant beyond reproach.

Pat

Is it more helpful for you now to have that as a tool in the arsenal to be able to get your point across to get your view heard? Is it something that you feel like is a benefit to you or is it something where you feel like even though you have this prominent voice with a notable university, it kind of gets washed out because there's so much content, there's so much social content?

Scott

Yeah, there is. I mean from one day to the next. What you tried to produce one day, did it have any sort of reach whatsoever? Did it move the needle at all? And then you're trying to figure out new ways of trying to see what's going to work, what didn't work last time I tried to do that, well why is that? And yeah, there's so much competition with it. So the age of information, I think maybe even going back before social media with the internet, I think that has made the jobs a lot easier for people in the broadcast world for consumption of what then they can go and speak about. So you're going and you're following your favorite player, let's say you're working for, we'll use UCF as an example, and you want to try to get some insight or at least coming up to a game week and certain things that are being messaged across. So you wouldn't have been able to do that 20 years ago by any means. You would have had to be on the practice field day in and day out. Right now you can go at the end of the day to get a press conference because it lives online, and you can see exactly what the player said, what the coach said, and you can take that and then be able to incorporate that back into your broadcast later that weekend perhaps. Or if you've got a pregame show that you're preparing for to build on that. You've got all this content now, you've got all this information now that you can then recycle basically and put back out there. So that has also been a huge benefit at least for a broadcaster whereas before you'd have to have kind of inside ties or be able to go to practice day in and day out. That's time consumption.

Pat

Seems very exhausting.

Scott

Yes, it is. And plus in this Florida sun you're going to get just beat up.

Pat

That's a hard pass. Summer practice sounds like a miserable time for players.

Scott

Oh you want two days Pat? No? Okay.

Pat

I'm going to pass. I like AC. I'm a big fan of that. If we're going to talk about major inventions, air conditioning is...

Scott

I concur.

Pat

One of my favorites.

Scott

Yeah, I'm pretty pro. I'm pretty pro AC. It's on my platform.

Pat

Pro AC. Vote Scott. As someone who's a sideline reporter, as someone who's on the field, just you're in it, does the crowd make a difference?

Scott

Without question. Without question. Last year stepping into Doughty Ficklen Stadium, home of the East Carolina Pirates, which by the way is Greenville, North Carolina for those scoring at home. I've been there way too many times.

Pat

I can tell you how to get there from here.

Scott

It was one of the most eerie settings that you will ever see because they were only allowing family members of the players for East Carolina, and there were some from UCF, but you'd look up. You're on the sidelines, and you'd look up, and it is barren. And there's absolutely no noise factor whatsoever. So you as a team, the opposition coming on the road thinking hostile territory, you've got none of that whatsoever.

Pat

It's just a practice field.

Scott

There is something about fans in the stadium that gets your motor running without question. Even for entertainers beyond sports, you know, I wouldn't call it actors and actresses because there's a closed, confined settings.

Pat

Comedians.

Scott

But a comedian, musicians, having the ability to play off of that or at least get your adrenaline running, that is, yes, that is real. And that's not something that you can duplicate by just putting some sort of sound during practice.

Pat

It’s not the same.

Scott

Nothing duplicates real world happenings, experience, or in this case, real world fans in the stands.

Pat

So I have to ask, what is your favorite sport to kind of analyze and be in in the moment? Do you have one or is it different from sport to sport?

Scott

Basketball has always been my first love.

Pat

Okay.

Scott

And for a basketball game, and if you're doing the play by play for something like that, be it on TV or on the radio, it's just nonstop, constant action. In football, you've got down periods. So between plays, well, I should say, our former coach who has now moved on, there was not a lot of stoppage time in between plays. So there was that constant action. But for the most part, in football, you're always going to have a certain amount of time in between, where in basketball, it's just constant, constant, constant. And to me, that's the most fun is being able to share what you're seeing. And if you're working with an analyst, being able to assist in setting them up. It's much like a comedian with improv, right? Where you are trying to make somebody else look better. You're going to set them up. You're going to tee them up so that they can put that, well, henceforth, color analysts. You're painting the picture and they're coloring it in. So for me, it's basketball. But saying that, there is nothing like a game day on a Saturday in college football where it is just the pageantry leading up to the game. Let's say it's a night game, seven o'clock from the Bounce House in East Orlando, and you're tailgating all day.

Pat

Oh yeah.

Scott

In the broadcaster's view of things, there's a long pregame show two hours in advance, and so you've been prepping for that all week, and then you've got the game itself, which could go three, three and a half hours. But there's nothing like that environment that you can compare it to. So I love doing college basketball, but football game days, as long as they are, as long as they are, still, there's nothing that replicates it.

Pat

So what was one of the coolest things that you've gotten to witness as a broadcaster and sports fan in real time?

Scott

Oh, there is quite a few. Now, let me rephrase that because having worked now in sports long enough and being able to see athletes celebrate, and especially things that may have occurred earlier in the season—

Pat

Right.

Scott

In the Ascension, and let's say they get to a championship game, regardless of the sport. So if it's women's basketball or if it's men's basketball or if it's football or even softball, being able to see what athletes have put in throughout the course of the year, and then maybe get to a tournament, the end of the year tournament, and then get that final chapter, the glory, to me is really, from a humanistic standpoint, is really interesting and rewarding to see, especially if you have followed the team throughout the entire course of the season. So I could tell you about games that UCF has won going down the road in Albuquerque, New Mexico, in the pit for men's basketball many years ago, and them having this incredible non-conference victory that I was able to see, or watching them beat the UConn Huskies in the Bahamas the year after the Huskies had won the national title game, and Marcus Jordan and Keith Clanton, who are on that team, were a great squad back in the early 2010s, I guess is that how we call them now?

Pat

Yeah, the 10s.

Scott

You had the early 2010s, early 2010s. I mean, that was an incredible moment, and that's an incredible moment in UCF basketball history. And even with football, some of the wins the past several years, especially the undefeated squad that went 2017 in and then how they were able to carry that into 2018 with, by the way, with a brand new head coaching staff who was able to sell what they were preaching, and those guys buying into it, even though they had a lot of talent. But to me, it's watching these kids be able to grow throughout the course of the year. And it might sound cliche, but it's real when you're around people, when you're around the programs, when you're around the athletes, and you see maybe certain small struggles that have happened within a game, and then being able to overcome that and win that game and then win the next game. The trajectory and watching it real time is extremely gratifying.

Pat

That's awesome. I'm sure, especially those kids that come in and have so much work to do to get through to the point where they're seeing the field consistently, putting in the hours. And I think this is something that's underrated in college sports is that not only are these kids working out daily, if once, if not twice or three times, they're also studying, they're going to class, they're practicing, they're human beings. Like they need time to sleep and eat and things happen in life and somehow they're able to put all these things together and perform.

Scott

And that's why I think as a fan, you sometimes need to have more perspective like that. Remember when you were 19-20 years old, you're going to school and you're trying to navigate through that, and you're also trying to navigate through life. And now you're trying to navigate through trying to get playing time on the field and making sure your nutrition is right, your body is right. You're juggling all of these things. And then let's say on Saturday you give up an interception that leads to a touchdown. And as a fan, you're mad because the opposition has scored. But you think you're mad. What do you think that quarterback who just got burnt perhaps or it was just a missed assignment, and he's now responsible for that touchdown. How do you think he feels? So that's the type of stuff that I wish more fans would start to think about as opposed to then jumping on social media and trying to ridicule somebody for a touchdown. Something like that. Because are they going to be the same guy that's going to go on social media and give positive accolades for that player for all the good things that he's done through the course of the season or for the course of the game? We're always wanting to be negative. I don't like going that path. I want to—let's celebrate the positive and then let's hope that somebody, if there was something that negative happened to play that he builds from that. Right?

Pat

Right.

Scott

Yeah.

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Pat

So, in being in this broadcasting space for quite some time now, do you, when you watch sporting events, is that one of the harder things to do when you're calling a game or even on the sideline is to be able to pull information immediately, process it through your brain, and then figure out the best way to vocalize that?

Scott

So, bingo, that is the biggest thing, especially in live sports where you've got multiple people that are within the broadcast. So, you've got your play-by-play guy, you've got your color guy. In our case, we've got two sideline guys, myself and Leger Douzable, who is a former UCF stalwart, defensive end, all-conference, played 10 years in the National Football League. So, when they throw the, let's go down to Scott Adams and Leger Douzable, you quickly have to be able to formulate a concise thought and make it worthwhile for the audience. Well, why did we throw it down to Scott? Well, this better be something good, otherwise, why did we just do that?

Pat

Right.

Scott

So, yes, you've got to be able to say, okay, I've got something and quickly be able to recognize and then react. I mean, these are football terms, but it's the same sort of thing. Recognize what you saw in your head and then be able to verbalize it quickly so that then the audience is able to say, “Okay, well, that makes sense.” And you're not fumbling around or stuttering about something and you're not wasting time. That's the biggest thing. No wasting time. No dead air, Pat.

Pat

Right. So is that something that you can work on? Is that a reflex? Is that something that only gets better with practice or time? Or is that something that you can kind of go home in the mirror for someone who wants to get to this level and can react to things?

Scott

So if you are a broadcaster, or you are an aspiring broadcaster, and you are not going home and listening or watching to your material on a regular basis, you are doing yourself a disservice because you're never going to find out what it is you're doing wrong. Now yes, you might have people that are able to tell you, people that you're working with or your superiors or higher ups, and they point it out, but there's nothing better than going back and watching it regardless of how sometimes…

Pat

You get mad at yourself. Bad feelings.

Scott

Yeah, of course. But you also need to celebrate wins as well, because there might be more wins than there are losses. But if you're not constantly listening and going back or watching... I mean, it's basically, you know, if it's a TV broadcast, you're listening, but then also if you're on air and watching, you need to be able to see what it is that you did in that particular instance and not replicate it if it was something that went astray. And you need to be able to build from that for the next time, because those are the things you got to put in the toolbox to then be able to not make the same mistake and then work from and go forward with.

Pat

Right. So I want to pivot back. You said something very interesting that you've been lucky enough to not only be involved with UCF, but you've done a bevy of other things. And I know we're going to come back around to UCF because we're just talking football here. We're just hanging out, having a good conversation about some football.

Scott

Couple guys having some brews, talking some football.

Pat

But you also have a very strong radio presence and have had a very strong radio career. And where did that kind of start? Where? What was your first job? And are you still operating in that space as much as you'd like?

Scott

I am not operating in the day-to-day radio space because it is a dying medium. Well, let me rephrase that. It is smaller and smaller in terms of the people that they will pay or at least what they used to pay—

Pat

Right.

Scott

For terrestrial radio. That's why we're on podcasts right now. I mean, this is the perfect….

Pat

To do it.

Scott

And that's the way everything has been and that's the way the shift has been able to move so I figured that out 2010, 11, that there needs to be more. I was working on a talk show in the afternoons, and I would watch as the certain unnamed radio conglomerate continued to lay people off one after the next. And so I have these other assets, these other skills, so I had to start moving in other directions. So I started doing some other entertainment sort of avenues, the commercial acting work and the host and spokesperson stuff, because I was just repackaging what I was doing on the air and now just bringing it into another medium. And so all that confidence that you build up on the air, you're then able to quickly maneuver it to somewhere else. Now, there was pitfalls that I had to go through in that other world, but the radio stuff definitely assisted in being able to go and do that other stuff.

Pat

So would you say that you built your foundation in radio?

Scott

Yes, without question. The live, constant, three hours a day, talking off the cuff. Not that it was my own show, I was just a voice on the show, but it's their spontaneity that's constant, always. That you've got to be quick on your feet. You've got to be able to think, well, what's coming next? Or what's, you know, depending on the topic of conversation, what can be thrown into this where it makes sense? How do I add an entertainment value so that the audience will continue to listen? Without question, the live, on air, live—key word here—on air, that's where you build it, and that's where that confidence can come from. And you're also able to start figuring out how you can stretch a conversation when there's, maybe there's a guest that's supposed to come on, and he's running behind, so you've got to be able to fill time as much as you, not to that extent, but finding ways to fill time where if things go astray, hey, that's okay, because I've got, I know how to do this, this and this in order to continue the conversations.

Pat

So you took over when you started your broadcasting at UCF for a legendary voice of UCF.

Scott

Oh, the Stash.

Pat

Yes.

Scott

Jerry O'Neill. Jerry O'Neill. Who I'd worked with since 02.

Pat

Did you feel any pressure? Did you put pressure on yourself? Was there any words of wisdom he gave to you? Can you kind of walk us through that process?

Scott

Yeah, he said, don't F it up.

Pat

Those are the best words of wisdom I think anyone can give.

Scott

Having known Jerry for as long as I have, we did have a conversation going into the year and he's like, you're going to do great. You know what you're doing. I'd been part of the crew for as long as I had. You're now going out on the road with the team and you know, that's it.

Pat

Doing all the stuff.

Scott

You got your engineer, you got your play-by-play guy, you got your color guy, and you had Jerry your sideline guy. So that group is traveling with each other and that's a really tight bond that you begin to have because you got that long broadcast that you're doing, you're pairing during the week, but you're now traveling with them. So you form these friendships that are even more strong than they were even prior to going out on the road. And that sort of camaraderie is, you can't duplicate that. It helps that everybody gets along, of course.

Pat

Of course.

Scott

But Jerry, I mean that guy, because I was part of the broadcast, I listen, again, he goes back to, you go back and you listen to things and you pick up on things. I'm not going to replicate the way somebody else is doing it, but they did it at a pretty high level, so he must be doing something right.

Pat

Right.

Scott

So that's when you start picking and saying, okay, well, that works there, that works there. And so watching Jerry for as long as I had, I mean, it was an easy transition. I shouldn't say easy. I had stuff I had to learn—

Pat

Right.

Scott

To do, not to do, especially when you're going into the locker room after a game. Now, it's always harder for a loss and you're having to interview the coach. That's tough.

Pat

He's not super pumped to talk after a loss.

Scott

No, it's not. But again, you're part of the brand. You're trying to make them look as good as possible. But at the same time, you do have to ask some questions that have some poignancy to what happened during the game. That might be slightly negative, but it's all about the way you spin it and phrase it to the coach. So having listened to enough post-game conversations...

Pat

There's quite a few.

Scott

Yes, with one of the great coaches of UCF history, George O'Leary. Sometimes those were a little, you know, you lose a game and coach is not in the best of moods.

Pat

We'll call it fiery. We'll say fiery.

Scott

Right. So you got to be able to know how to tightrope and how to not walk a certain direction and ask certain questions and not other questions. So Jerry did a very good job of being able to navigate that and I learned from that.

Pat

Did you put any pressure on yourself upon starting that or because you had already been integrated slightly and had started that process, you were kind of more ready for...

Scott

Yeah, no, because I've worked with tons of coaches in the past with women's basketball and even in men's basketball and interviewing coaches and players is something that I've been doing for as long as I have now. The stage is a little bit larger now that it's here with the UCF football team and the prominence that UCF football has gotten. So there is pressure, but I tend to just put that to the side. You do this long enough and you're able to start to separate. Do your job and all that other stuff is just noise on the... I mean, you can't put that sort of price. If you're going to work in this sort of business, you can't worry about stuff like that. Right.

Pat

So would you say as a broadcaster, you do more listening than you do talking?

Scott

In my current... Well, in the sideline guys' current role, there is a lot of listening because you're hearing what Gary Paris and Mark Daniels have just said. You don't want to necessarily be redundant if you see something, but yeah, you've got to be able to listen to what they're saying and also seeing what's going on out on the sidelines and morph and tie that in to make it sensible to come up with something then to say. Now with play-by-play stuff with the basketball teams, of course you're always listening. Again, I've got these different toolbox elements is what I like to call them. Improv is one of the great listening skills that you'll be able to do because you're always having to rely on what you've heard from the last person in order for the scene to make sense.

Pat

Right, the yes and.

Scott

Right. So I am a big listener and then being able to make something make sense based on what I've heard and make it coherent and make sense.

Pat

Yeah. Right. So we've talked about the broadcasting aspect, we've talked about the radio. Is there anything you're doing personally that you would like to talk to the people about? Is there something that you're doing on your own for yourself that you would like to tell the people about?

Scott

Whoa. Well, I continue to go on my commercial auditions and my hosting and spokesperson auditions, but.

Pat

For those of you that aren't watching the video, Sam's got gray hair. I'm sorry, Scott has gray hair.

Scott

I've been called a lot. I've been called a lot of names in my life. I've been called Sam before, actually.

Pat

You remind me of my friend, Sam Weitzner, who does not have gray hair.

Scott

Is he younger or older than I am?

Pat

He is. I don't know how old you are. I wasn't going to ask that question.

Scott

I bet Sam's younger than me.

Pat

Possibly, but he's got way less hair than you.

Scott

So, I should remind him, or I should remind you, he should remind you of me.

Pat

I'm going to just call him Scott from now on as a power move for you.

Scott

Well, I would appreciate it. I'd get better sleep tonight knowing that the next time you see Sam.

Pat

Oh, he will be called Scott immediately.

Scott

He will be Scott.

Pat

Don't worry, I'll tweet you when it happens and I'll let you know.

Scott

So, my other world, I do a lot of content creation for a restaurant group that has multiple properties in the Disney Springs area.

Pat

That's a great spot.

Scott

As well as in Tampa Bay. And so, I am putting my other degree to work, branding and marketing. So, I'm using a lot of the elements of my radio world in speaking, and as I stutter and I say speaking.

Pat

Does being a broadcast personality or radio personality assist you? Do you think it's a tool that can span multiple different boundaries?

Scott

Yes, without question.

Pat

And it kind of sets you apart?

Scott

Well, I think it is how you carry yourself and being able to go into a new room and seeing a new client and just come off with a level of positivity and assurance for them. I like to find or I like to think of myself as someone that is very easy to talk to when I meet new people. And so that helps me in situations of getting to know them, getting to know what their needs are and then maybe being able to sell them, hey, for this. So I think, yeah, there's a sales element to it, being able to, again, have that flow of conversation and knowing a lot of nothingness, a lot of things about nothing that can assist in conversations.

Pat

Oh, filler words are a beautiful thing. Filler words are a beautiful thing.

Scott

Well, not just filler words, but accumulating a lot of useless knowledge over the years.

Pat

You must be a hell of a trivia player, I have to say.

Scott

Has benefited me to a certain extent.

Pat

Well, I am very excited you've gotten me very, very pumped for the UCF football season.

Scott

Yeah, Pat, I mean, just getting into the stadium for one should be enough.

Pat

It's going to be crazy. I'm very excited for all the pandemonium. I'm excited. Scott, thank you so much for hanging out. I appreciate you coming out, chatting with me a little bit today, talking to me about broadcasting UCF football. Is there anything else you'd like to leave the people with?

Scott

Well, kids, you know, it's been a run. It's been a show. It's been fun. Tip your waiters. Make sure that you brush your teeth before you go to bed.

Pat

That's a good one.

Scott

And go Knights. And charge on. And that's it, Pat.

Pat

Thank you, Scott. I appreciate it. And we will see you next time, guys. This was another episode of Sound Connections. Thank you so much for listening. And we will see you guys all back here next time.

Thanks for listening to another episode of Sound Connections brought to you by Mainline Marketing in Winter Park, Florida. We hope you enjoyed everything you heard. We hope you enjoyed this Sound Connection. Guys, don't forget to like, comment, and subscribe if you're on YouTube. Or subscribe wherever you listen to podcasts. We appreciate it. And we will see you all back here next time.