Winter Park, FL (June 2, 2025) – For over 35 years, Mainline has represented the top manufacturers in professional audio and video. Today, we are excited to announce that we are adding lighting to our brand portfolio, as Elation Lighting have named Mainline as their new sales representatives in Florida. The partnership also includes lighting control solutions from Obsidian Control Systems and atmospheric effects from Magmatic.

“We’re incredibly excited to add Elation Lighting to the Mainline portfolio,” stated Mainline President Clinton Muntean. “Lighting has been a significant gap in our offering, and partnering with one of the industry’s leading brands allows us to deliver a more complete solution to our customers. Elation’s premium products complement our other brands perfectly, and we’re proud to represent a company known for its innovation, reliability, and world-class performance.”

About Elation Lighting

Elation Lighting is a leading global provider of professional lighting solutions, offering a complete toolbox of cutting-edge LED, video, and atmospheric effects. Founded in 1992 and headquartered in Los Angeles, Elation designs and engineers its products in the USA and supports customers through offices in the U.S., Mexico, and Europe, with distribution across a worldwide dealer network. Built on innovation, reliability, and service, Elation has become a trusted name in entertainment and architectural lighting—powering shows and installations for artists and venues such as Bruno Mars, Taylor Swift, Coachella, Disneyland, and even the Olympics. With a focus on pushing creative boundaries and delivering extraordinary experiences, Elation continues to set new standards in lighting design, versatility, and sustainability. Learn more about Elation Lighting here:  www.elationlighting.com

“We’re thrilled to welcome Mainline Marketing to the Elation family,” said John Dunn, Director of Sales at Elation. “Their deep roots in the Florida market, stellar reputation and long-standing relationships across key segments make them an ideal partner in one of the U.S.’s most important and influential states. We’re confident that Mainline’s expertise and customer-first approach will help expand Elation’s reach and deliver exceptional value to clients throughout the region.”

About Mainline

Founded in 1987 and based in Winter Park Florida, Mainline is an award-winning independent manufacturers’ representation firm that manages sales, marketing, and distribution for AVL companies across a wide range of markets. Our main customer base consists of consultants, commercial audiovisual integrators, broadcast and professional audio suppliers, music industry retailers and production / rental companies. https://mainlinemarketing.com/